Brand Expression
How the brand becomes tangible.
Twelve connected identity systems governing every way the brand is seen, heard, felt and experienced.
E1
Verbal Identity
Guidelines, assets, applications and ownership.
E2Visual Identity
Guidelines, assets, applications and ownership.
E3Sonic Identity
Guidelines, assets, applications and ownership.
E4Motion & Audiovisual
Guidelines, assets, applications and ownership.
E5Sensory Identity
Guidelines, assets, applications and ownership.
E6Spatial & Environmental
Guidelines, assets, applications and ownership.
E7Product & Packaging
Guidelines, assets, applications and ownership.
E8Digital & Interactive
Guidelines, assets, applications and ownership.
E9Character & Persona
Guidelines, assets, applications and ownership.
E10Behavioral & Relational
Guidelines, assets, applications and ownership.
E11Editorial & Content
Guidelines, assets, applications and ownership.
E12Documentary & Institutional
Guidelines, assets, applications and ownership.