Brand Expression
Visual Identity
The complete visual language of the brand, from core marks to image systems and accessibility.
Recognizable before identifiable.
A coherent visual language that remains unmistakably ours without depending on the logo.
Logo
Rules, objects, files and approved applications.
Color
Rules, objects, files and approved applications.
Typography
Rules, objects, files and approved applications.
Graphic System
Rules, objects, files and approved applications.
Iconography
Rules, objects, files and approved applications.
Illustration
Rules, objects, files and approved applications.
Photography
Rules, objects, files and approved applications.
Art Direction
Rules, objects, files and approved applications.
Grid
Rules, objects, files and approved applications.
Composition
Rules, objects, files and approved applications.
Data Visualization
Rules, objects, files and approved applications.
Accessibility
Rules, objects, files and approved applications.
Micro Assets
Rules, objects, files and approved applications.